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The Azzelera Marketing Audit: Our Two-Phase Approach

At Azzelera, we believe meaningful marketing decisions require more than surface-level observations or automated reports. That’s why our complimentary marketing audit is structured in two distinct phases, each designed to deliver value in a clear, practical, and intentional way.

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This approach allows you to gain immediate insight first — and then deeper strategic clarity where it truly matters.

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External Marketing & Visibility Assessment

Phase One is a comprehensive external review of your marketing presence — focused on how your business appears to prospective clients, partners, and decision-makers.

This phase evaluates everything that shapes first impressions and early trust

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Strategic Alignment & Performance Review

Phase Two moves beyond what’s visible on the surface and focuses on how marketing supports the business internally. This phase is conducted through a guided strategic conversation and is designed to connect marketing activity to real business outcomes.

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Website Performance & Conversion

  • Site structure, messaging clarity, and user experience

  • Conversion paths and lead capture opportunities

  • Mobile performance and usability

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Social Media Presence

  • Platform alignment with business goals

  • Content consistency and engagement

  • Brand positioning and messaging clarity

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SEO & Online Visibility

  • Search visibility for key services

  • On-page SEO fundamentals

  • Local search presence and opportunities

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Competitive Landscape

  • How you compare to direct competitors

  • Differentiation gaps and opportunities

  • Market positioning insights

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​Online Reputation & Trust Signals

  • Google Business profile review

  • Ratings, reviews, and response strategy

  • Credibility and trust Indicators

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​Customer Journey Review

  • How prospects discover, evaluate, and choose you

  • Friction points that slow conversion

  • Opportunities to improve experience and flow

Request your Marketing Audit today

Get clarity on what’s working, what’s not, and what to do next.

If you’re investing time or budget into marketing and wondering whether it’s actually driving results, our Complimentary Marketing Audit is designed to give you answers — not a sales pitch.

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This is a focused, expert review of the core areas impacting your growth.

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